Matrix PR joins the Plexus PR Group

Dubai, United Arab Emirates-Wednesday 26 May 2021 [ AETOS Wire ]


Plexus PR Group announced that leading Dubai based boutique PR agency, Matrix PR has joined their prestigious international network of associated communications agencies. Matrix PR’s award-winning campaigns include brands across industries such as technology, lifestyle, finance and fitness in the Middle East.  

The addition of Matrix PR is in line with Plexus PR Group’s strategy to provide transformative ideas, outcomes and outputs for its clients across borders and regions. 

Established in 2001, Plexus is a structured and formal partnership of independent agencies founded on the belief that leading, independent agencies can work more effectively with counterparts in other countries to deliver a seamless and focused communications service to clients. New agencies joining the associate network will benefit existing clients who wish to expand their PR and comms remit into new geographic territories. Collectively, Plexus spans 21 countries, encompassing Asia-Pacific, Europe, Africa, the Middle East, South America and North America.  

Hilmarie Hutchison, CEO of Matrix Public Relations said, “We are delighted to be part of the Plexus Group and I am confident that our clients will benefit from this association. Many of the agencies within the network are particularly strong in the Technology sector which is one of the areas we have been focusing on during the last 12 months. This represents an exciting opportunity for us and I cannot wait to see where we go next”.  

Plexus spokesperson said, “We are so pleased to welcome our brand new partner, Matrix PR, to the Plexus Global Agency Network. The Middle East is a key region, and with this new partnership we will be able to offer current and prospective clients specialist regional expertise and the opportunity to expand their presence. We look forward to working closely with Matrix PR, sharing best practice and marketing innovation.” 

About Plexus Group  

The Plexus Group of associate agencies work with international PR, communications, social media and online marketing in the following regions:  

  • UK  

  • North America  

  • France  

  • South America  

  • Sub Saharan Africa 

  • The Middle East  

  • Poland  

  • India  

  • Benelux  

  • Germany  

  • Austria  

  • Switzerland  

  • Italy  

  • Hong Kong  

  • China  

  • Scandinavia  

  • Singapore  

 Clients benefit from tailored and scalable communications solutions that support both global and local strategies and maximise results and budgets. Clients prosper from communications experts in each market working in close collaboration to provide local expertise needed for global campaigns to deliver ROI. With Plexus we have a presence in 21 countries, with a total of 300 consultants, and collectively have won 119 PR awards.  


Europe: +44 20 8971 6400  

About Matrix: 

Matrix Public Relations, founded in 1999, is an award-winning Dubai-based boutique PR consultancy with well-established regional and international partners. 

As a reliable communications partner Matrix PR marries international PR expertise with perceptive local knowledge to plan and implement strategic communication initiatives that make a difference for all their clients. 

Matrix PR is also the regional representative of the MTI Network, the global crisis management network and the Plexus Group, a global alliance of best of breed boutique PR agencies. With its unique communication solutions and strong media relations, Matrix PR helps its clients across all industries to be more successful. 

Matrix PR was founded by Jack Pearce, co-founder and former chairman of the Middle East Public Relations Association (MEPRA) and an expert in Crisis Management.  Matrix PR continues to be an active member of industry associations MEPRA and PRCA MENA. 





Shirin Zemmo


Phone: +97143430888 




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